No essay for Marketing, Management, Finance or any other business topic, will seem to be well structured, discerning and convincing if certain guidelines to develop such a piece of work is not used. The most important consideration while writing a business essay should be that it should be about a recent topic and possess arguments that are relevant to the subject supported by enough examples. The use of appropriate language, proper layout and presentation should be evident in your essay.
Below are a few steps on how to write a business essay-
Note what exactly you have been asked to write in the essay. Make a list of the frequently used business keywords to make your essay more effective. A question for example ‘determine the impact of the internet on the Marketing Mix of a company’ would engage you into a deep investigation and presentation of the issue. To discuss a topic you will have to stand with key points to argue against or for it and give valid reasons for the same.
Whether you are searching for material in a library or use the internet, always select information from reputed academic sources so that they can prove to be more credible. These sources mainly include articles and case studies, journals or books and reports related to your subject matter. For topics like Market Research, look for surveys and interviews that have been previously conducted so that they can be directly used as your essay content and possess credibility.
Create a first draft of your essay according to the structure that you have pre-decided for your essay. Use a clear and precise language and practical business terms to put forth your points and make it look more professional.
The following format is recommended to be used for your business essay-
It is the basic outline of your understanding of the subject topic and comments on how you are going to deal with it. The objectives and the scope of your essay have to be laid out well in this paragraph which further leads the reader towards a proper conclusion.
Provide some background on the subject topic or on the organisation that you will be writing about, if it is a case study. Make sure you use definitions to explain certain business terms to the reader.
Conduct a detailed analysis on the data that you have collected with you and with the help of the quotes on what different authors have to say on that topic, build your own debate and provide with evidences supporting your arguments. Present your ideas in the paragraphs that have been linked to each other, and where the content flows impeccably.
Lastly, arrive at a concluding statement which pulls together the discussion in the essay with the help of rational reasoning. Give the readers the answer to the question asked in the title of the essay.
Remember to give citations to the references that you have used throughout, in an alphabetical order.
Proofread your Business Essay.
Reread your first draft and look for grammatical errors, weak arguments and areas that could be improved.